Sunday, January 10, 2010

Change My Ways

A quick reflection on the smoking media messages to influence

White (American) people and the annoying advocacy groups:

They appeal to personal will and responsibility: 'hey! why are you smoking?'

One anti-smoking group played an ad with an office lady in a pink dress and flowered hat taking a laborious effort to make some daiquiri for the brilliant point of,

'you don't drink every time you smoke, so why smoke every time you drink?'

(philosopher note: serious analytic logic. you don't have coffee every time with milk, so why have milk every time with coffee?).

The messages mostly preach simplistic reason. Tobacco companies are evil! Imagine if kids stuffed themselves with nicotine laced broccoli! 'it's ridiculous you smoke!'

Amongst Chinese people- well to my experience, the very serious Hong Kong government:

A message of authority and collective responsibility. 'Hey, don't smoke!'

One government public reminder (among many) ad has a two guys alone enjoying little boys play soccer on an outdoor park. A fatass middle aged office worker in glasses on break, offering a cigg to this cool looking young fit guy in jeans and T, totally rockin' the backward baseball cap. Young guy looks at the kids and gives the office guy a disappointed look of judgment. Shame on you!

(physics note: second hand smoke travels far in the video - they sit two rows up on bencher's. watching little boys side by side.)

Usually relying on authority or face in some absurd fashion (ads of cops 'busting' indoor smokers, girls giving dirty looks to a smoker) the message is: "look, you should not smoke!'


In my experience I find they're best targeted at people who will never smoke to not smoke. Or to provide ammo for obnoxious comments questioning your stupidity.

Like, 'you know you're killing yourself right?' to which I usually respond in earnest-I try to be humble here-, 'ooh, I didn't know that! thanks.'

Well, to wrap up I hope this proves resourceful for your future cultural endeavor!

Saturday, January 9, 2010

Smoking Year


Happy New Year everybody! Sorry for the lack of posts recently. I've been - ah, I have no excuse. Resolutions are in order. I have two: (quote Lil' Wayne) 'Get money. Fuck bitches.' What else do we really want in life?

I wish there were an equivalent functional word (in caricature) for: a pout, hands on hips, eye brows furrowed in exasperation (or disgust) curse in sigh- 'men!'

People are usually looking to change for the better. Through my holiday reflection watcher TV I realized what I find most annoying about social politics - there's always people taking themselves too seriously. And each culture has its own annoying way of doing this.

Jumping between livingwithchinesepeople and livingwithwhitepeople (HK and NYC, respectively), smoking in particular has been on my mind. I probably resolved with every smoker I come across, while having a smoke, to maybe smoke less this coming year.

('Hey man quitting- it's easy, I've done it plenty of times!')